AI-driven hyper-personalization: the key to conversion

Personalization has become an indispensable part of today's customer journey. It is the driving force behind conversion and the transformation of one-time buyers into loyal fans. But let's be honest: collecting data is one thing, using it effectively is another. With a Customer Data Platform (CDP) you can manage specific segments, but the challenge remains to ensure that your content seamlessly meets the needs of these segments. And that's where things often go wrong, especially if your catalog consists of hundreds of thousands of products. How do you ensure that each product strikes the right chord with the right customer?

The challenge of content optimization

In a perfect world, you show your content to the right person at exactly the right time, in the right form. Easier said than done. It is a complex puzzle to realize all facets of a tailored experience. Even with a well-designed system, content optimization is a time-consuming job that is often left behind or only tackled superficially.

Scalability: The current problem

With tens of thousands or even hundreds of thousands of products, it is almost impossible to tailor every product description to your target groups. Content marketers often limit themselves to optimizing the best performing products or subgroups. A time-consuming activity that still leaves a lot of untapped potential.

AI-powered Hyper-Personalization: The Solution

At Brainvine we have developed a method to make optimal use of this data. With AI we can apply hyper-personalization on a large scale, as demonstrated by our customer Traveldeal. By analyzing online behavior, they collect valuable data that is then used to personalize the user experience.

Brainvine Feeds: on a massive scale

To efficiently scale this process, we introduced Brainvine Feeds. This tool automatically adjusts product feeds with personalized content, based on collected data and customer segments. This way, your product offering becomes a seamless part of your marketing ecosystem, transforming data into optimized content for each individual customer.

The art of true personalization

True personalization goes beyond customization; it's about fine-tuning down to the core of each customer segment. Your message not only becomes more powerful, but also more personal and irresistibly relevant. With a good CDP you serve this hyper-personalized content to the right profiles at the most impactful moment. We extend this personalization to all customer touchpoints, including email and social media, transforming every touchpoint into a personal dialogue.

Results in practice

Take TravelDeal as an example. They saw one conversion increase from 20% by adapting their standard texts to the needs of different customer segments, as identified in their CDP.

Getting started with Brainvine Feeds 

Do you also want the magic of Experiencing Brainvine feeds? It is a powerful tool that supercharges your CDP. Whether you're dealing with complex segments or a challenge in your product feed, Brainvine Feeds helps you personalize copy at scale for any industry. So what are you waiting for? This is your chance to be at the forefront of the future of online shopping.